Media InSite provides our customers (such as advertisers and advertising agencies) with competitive ad data reports. Our customers can use these reports to create advertising strategies for their companies/clients, to study the advertising strategies of their competitors/clients' competitors, and to monitor what their competitors/clients' competitors are spending on advertising. We integrate this comprehensive ad monitoring information with other data, such as estimated advertising costs and ratings, to create advertising expenditure measurement reports. Customers can be provided with e-mail notification the first time a competitor’s new advertisement is aired, along with an audio or audio visual copy of the creative.
Real time 24/7 online advertising data reports include:
Broadcast Logs
- Verification of commercial spots broadcast by the channels and stations monitored in real time.
- Share of Voice per sector
- Share of Voice for the market (i.e. Trinidad and Tobago); and
- Ad Spend Estimates per sector
All the above-mentioned reports are exportable to manageable formats such as Excel worksheets and charts for instant analysis.
Competitive advantages of Media InSite’s competitive media intelligence advertising services include:
· Ad Data Broadcast reports that are accessible 24/7 online
· Data is real time or near real time
· User friendly formats
· Wide coverage of media monitored
Services
- Advertising Monitoring
- Media Monitored
- Ad Verification
- Competitive Intelligence
- Music
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