Products
Media InSite deploys Mediaguide StationMonitor the most comprehensive source of combined advertising and music intelligence available to the advertising and broadcasting industries.
Benefits for Advertisers
Advertisers and advertising agencies have access to information that facilitates more intelligent planning, enables more informed buying, and allows for pro-active account management…resulting in better efficiency, effectiveness and ROI on their broadcast advertising campaigns. Each of the StationMonitor service offerings deliver value by answering key questions that impact campaign effectiveness. Did the spot run? Did it run in the right daypart? Did the entire flight get on-air? Were any spots missed?
Features
Category reports that enable strategic benchmarking against key competitors by:
- Market
- Station
- Format
- Date and daypart mix
With Media InSite’s deployment of Mediaguide’s StationMonitor interface, broadcast executives and sales managers will see what percentage of the advertiser’s buy they are receiving in their respective market and what advertisers to target for their station/channel. Sales management and staff can use a single solution to gain strategic insight and support critical decision making in the two essential elements of radio: advertisements and music.
Benefits for Broadcasters
Online access to real time advertising and music data 24/7
- Identify advertisers on stations in your format
- Identify advertisers not on your stations
- Analyze your share of market for a given advertiser
- Target “high value” Advertisers/Brands
- Station logs to analyze ad context, including music, content, and placement of ads within daypart and clusters
- Benchmark daypart / drivetime mix and placement against other stations and channels
- Create panels for side-by-side comparisons of key competitors
Music Monitoring
Media InSite has deployed Mediaguide’s StationMonitor to provide business insight to record labels/executive producers, music publishers, performance rights organizations and artists, broadcasters and retailers by analyzing and reporting on music airplay from radio stations and music television channels.
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