Technology
 
 
 

Fingerprinting
 
Digital fingerprinting is a passive content recognition technology that can identify audio or video in online or offline environments. Using a compact representation of audio or video content ("fingerprint"), Mediaguide technology identifies an unknown media by matching it to a database of the fingerprints of registered works.

To learn how Mediaguide’s digital fingerprinting works click here:

Watermarking
 

Audio watermarking is an active technology that requires the content owner to insert a unique code in each piece of content for monitoring.MediaInSiteoffers Mediaguide’s audio watermarking solution that operates in both an on-line and off-line environment.